BIMI (Brand Indicators for Message Identification) is a new standard that allows you to display your logo next to every email you send. We’ve put some resources together to help you learn more, including:
We recently conducted a study with 1,000 participants across the US and UK to investigate and assess the real impact that visible logos have on open rates, buying behavior, and brand recall. The results speak for themselves
After a 5 second exposure, brands that had applied a trademarked logo increased their recall by up to 45%. The stronger the brand, the higher the recall increase, up to 120%
increase in brand recall*
Irrespective of brand strength or market share, the inclusion of a trademarked logo uplifts open rates by up to 39% in both transactional and promotional emails.
increase in open rates*
Prospects are more likely to purchase when a trademarked logo is applied. The email open uplift carried over to purchasing decisions with an average buying increase of up to 35%
average purchase price*
BIMI does 2 things:
We offer the only full-circle BIMI certification solution available on the market. What does that mean for you?
Your assigned Customer Success Engineer will guide both IT and Marketing teams through all parts of the process to ensure your organization qualifies for BIMI.
Red Sift’s cybersecurity DMARC product, OnDMARC, provides crucial email security protection as well as the foundation for your BIMI certification.
You can trust in the people who have been rolling out successful BIMI implementations since the very first Google pilot in 2020. You’re in the best hands!
Steve Jackson, Head of Internal Systems, Tessella
We’ve partnered up with Entrust Datacard, the Verified Mark Certificate provider, to make the journey to BIMI as smooth as possible. Here’s how Red Sift’s BIMI process helps both marketing and IT teams get certified quickly and confidently.