Build your brand with BIMI!

BIMI (Brand Indicators for Message Identification) is a new standard that allows you to display your logo next to every email you send. We’ve put some resources together to help you learn more, including:

  • A whitepaper showing the true impact that logo visibility in email has on open rates, brand recall and buying decisions
  • A BIMI domain checker that tells you the status of your domain’s BIMI readiness
  • A comprehensive BIMI FAQs document...and more!

Fill out the form to download this exclusive BIMI resource pack

What are the benefits of BIMI?

We recently conducted a study with 1,000 participants across the US and UK to investigate and assess the real impact that visible logos have on open rates, buying behavior, and brand recall. The results speak for themselves

Increase brand recall

After a 5 second exposure, brands that had applied a trademarked logo increased their recall by up to 45%. The stronger the brand, the higher the recall increase, up to 120%


increase in brand recall*

Improve open rates

Irrespective of brand strength or market share, the inclusion of a trademarked logo uplifts open rates by up to 39% in both transactional and promotional emails.


increase in open rates*

Influence buyer behaviour

Prospects are more likely to purchase when a trademarked logo is applied. The email open uplift carried over to purchasing decisions with an average buying increase of up to 35%


average purchase price*


Sounds great, but how does BIMI actually work?

BIMI does 2 things:

  • Checks you’re sending your emails securely - it uses DMARC for this
  • Checks you are the true owner of your trademark - a VMC is issued for this
If the answer to both these points is yes then your logo will automatically appear in all inboxes for every email you send.

Why get BIMI certified with Red Sift?

We offer the only full-circle BIMI certification solution available on the market. What does that mean for you?

It’s easy

Your assigned Customer Success Engineer will guide both IT and Marketing teams through all parts of the process to ensure your organization qualifies for BIMI.

It's essential

Red Sift’s cybersecurity DMARC product, OnDMARC, provides crucial email security protection as well as the foundation for your BIMI certification.

It's managed by experts

You can trust in the people who have been rolling out successful BIMI implementations since the very first Google pilot in 2020. You’re in the best hands!

''Marketing is very happy with the improvement of email deliverability. Email campaigns are working much better now with a delivery rate of over 97%.''

Steve Jackson, Head of Internal Systems, Tessella

What will the process look like?

We’ve partnered up with Entrust Datacard, the Verified Mark Certificate provider, to make the journey to BIMI as smooth as possible. Here’s how Red Sift’s BIMI process helps both marketing and IT teams get certified quickly and confidently.

Download the BIMI resource pack to learn more

Kick start your BIMI journey today!